Thanks, algorithm.

We* are all being exposed to the same visual, cultural and ‘trending’ content—**all the time.

And we’ve never been so connected. In the age of perpetual zeitgeist, is it possible to be both distinct and distinguished?

Is it any surprise that everything is starting to look the same? And is it really starting to look the same, or are we more hyper-aware than ever?

*We creative types (us unique individuals).

**Yup—I went there with an em dash.